South Korean skincare sensation SALMON:LAB, a brand under Corporation Dreamcos, has made its debut in the Polish retail arena through a partnership with Rossmann Poland. The brand’s entry involved an initial shipment of 50,000 units distributed to 120 stores as of June 2026. This marks a significant milestone for SALMON:LAB, as it secures its first substantial presence within a European mass-market drugstore chain. As part of its strategic growth, the brand is also ramping up its distribution efforts in the Czech Republic to strengthen its foothold across Central Europe.
Having been launched in February 2026, SALMON:LAB swiftly expanded its reach into several international markets including Poland, the Czech Republic, Türkiye, Russia, and various Latin American countries within just six months. The brand’s products are developed and manufactured by General Brands, Inc., a subsidiary of Dreamcos, while Dreamcos itself oversees the international marketing and distribution strategies. This collaboration has enabled the brand to effectively penetrate new markets and cater to diverse consumer needs.
The core of SALMON:LAB’s skincare offerings lies in its use of PDRN (polynucleotide) derived from salmon, an ingredient renowned for its benefits in enhancing skin elasticity and reinforcing skin barriers. The standout product, the SALMON:LAB VGENE PDRN Ampoule, boasts a concentration of 5,000 ppm of PDRN, positioning it as the highest-concentration product in its current lineup. Alongside this, the brand provides a comprehensive range of skincare products including essences, creams, toners, cleansing gel foams, and hydrogel masks, all crafted to fit seamlessly into daily skincare routines. General Brands has also emphasized its expertise in formulation and fragrance development to mitigate the distinct odor typically associated with salmon-based ingredients.
The collaboration with Rossmann in Poland offers SALMON:LAB a tangible retail presence, moving beyond its reliance on cross-border online sales. The company has expressed intentions to expand its store presence and tailor product lines and brand positioning to meet the unique demands of various European markets. A representative from Dreamcos highlighted the significance of Poland and the Czech Republic as pivotal markets in their Central European expansion strategy, with Rossmann serving as a crucial retail conduit for reaching new consumers.
Dreamcos’ diverse portfolio doesn’t stop at SALMON:LAB; it also includes brands like DUFT&DOFT and NOLIE, further extending its reach within the beauty and lifestyle industry. For more information, interested parties can contact Kang Ho-min at Corporation Dreamcos via email at [email protected].
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