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Tesla’s Brand Meltdown: How Musk’s Politics Drove Off Loyal Buyers

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Scott Galloway has harsh words for Elon Musk’s recent choices. On the Pivot podcast, the marketing professor said Musk’s political alignment, especially with Trump and the DOGE department, has caused unprecedented damage to Tesla’s brand.

Musk has alienated Tesla’s eco-minded base by cozying up to a demographic disinterested in EVs. The results? Tesla’s reputation has plummeted from 8th to 95th, European sales are sharply down, and the company’s profits have dropped 71%. After the backlash, Musk announced a step back from his DOGE role, declaring his reform work complete.

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